What to Share on Your Social Media - The Guide for Small Business Owners.

Photo by robayre

Since I've managed 5 different social media accounts for my Etsy shop for couple months, I'd like to share with you some ideas of social contents that you may get inspiration from.

Some people have said social media is dying, yet it is still a great opportunity for small business owners to interact with their customers and get potential buyers. For me, social media is all about engagement marketing; it builds consistent presence for you store and products and gets you instant feedback and eventually you know what your buyer want and provide value-added products.

• Behind The Scenes 

The objective of posting behind-the-scene photos is to make yourself accessible to your customers and provide transparency of your shop. It also intrigues potential buyers to know the style of your shop further more.

photo by madebyanatomy.com

Things to share:

• A image of your workspace
• A work-in-progress product
• A tutorial of making or using your product
• A photo of your employees
• A shot of you working on your products

• Inspiration

By showing your interest to other members in the same community, you will not only attract the potential buys who share the same thing in common but also gain respects from the community so people will repost or share your post later on.

Things to share:

• A blog you follow
• Movie you watch
• Motivational quotes
• A link to other's artwork you love
• News you find related to your community
• An artist who inspires you
• An infographic 
• A check list useful to your audience's lives 

The post from my Facebook page

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The post from my Facebook page

• Product Promotions

Indeed, this is the whole point of doing social media marketing. The ultimate goal is to bring traffic to your site and let people browse and purchase. Unless you want to make friends, there is nothing to be nervous about being aggressive in promoting your products. Well I didn't mean you post 10 times a day with the same product promotion. In addition, don't forget to offer free give-aways maybe once a month.

Things to share:

• An image of your recent product
• Your listing with the most views
• A nice review from your customer
• A link to your shop
• An article that features your shop or product

My first review

Last but not the least, be consistent. It took me a month to get 350 likes on Facebook page not mentioning I started the ad for a week. 

For further information please check seller handbook